Kamalini Paul

Problem

Kamalini Paul is struggling with low engagement and lead generation on LinkedIn, indicating a gap in her personal branding strategy. Despite her efforts, she is finding it difficult to effectively leverage the platform to increase her visibility and establish herself as a thought leader in her industry. In order to succeed on LinkedIn and achieve her professional goals, Kamalini Paul needs to address these issues and develop a comprehensive personal branding strategy that effectively resonates with her target audience.

Solution

ADGtal provided a comprehensive solution to address Kamalini Paul’s low engagement and lead generation struggles on LinkedIn. A detailed brand persona was created to better understand Kamalini’s target audience and tailor content to their needs. Content mapping was done with Kamalini’s inputs taken into consideration, and a curated content calendar was created for monthly activities. Additionally, ADGtal helped design Kamalini’s personal website to showcase her achievements and work, further improving her personal branding strategy. These efforts helped Kamalini increase engagement and generate more leads on LinkedIn, ultimately helping her establish a stronger personal brand and achieve her professional goals.

Results