Saregama Bengali

Saregama Bengali is a reputed artist label promoting Bengali music releases of films and individual artists. They came to ADGtal citing a unique problem – a decline in the engagement rate and average views the channel regularly receives, which in turn took a hit on their monetisation.

Problem

Saregama Bengali YouTube channel was facing low engagement rates, declining viewership, and low organic views, leading to a decrease in monetisation. The channel required strategies to increase engagement, viewership, and organic views to improve monetisation and sustain its presence on the platform.

Solution

As experts in the field of video marketing on YouTube, it was clear to us that the Saregama Bengali YouTube channel was facing significant challenges in terms of low engagement, declining viewership, and low organic views. These issues were ultimately leading to a decrease in monetisation for the channel. To improve monetisation and sustain its presence on the platform, it was essential for the channel to implement strategies to increase engagement, viewership, and organic views. One effective strategy we employed was paid marketing, which was crucial in improving YouTube engagement. Additionally, a structured plan helped the channel generate more subscribers and views for their major releases. Any YouTube channel needs to understand the value of paid marketing and have a solid plan to succeed on the platform.

Results