Care Continuum

Care Continuum was founded in 2014 as a social enterprise with the goal of revolutionizing the on-demand model of home healthcare. The company was founded on the belief that health services at home should be delivered with proper clinical planning and implementation in order to minimize risks and prevent frequent hospitalizations. Care Continuum aims to provide high quality elder care services in Kolkata, filling a much-needed gap in the industry.

How Care Continuum Benefitted from SEO
4.3x

Clicks Generated on the Website from Organic Searches

Methodology

Technical SEO

Tools Used

WordPress CMS
Screaming Frog
Google Scripts for Google Sheet
Google Data Studio for Reporting

Generating organic enquiries for the brand

Problem

Care Continuum was facing a lack of organic awareness and presence and slow website loading speeds. These issues hindered the company’s ability to effectively reach and serve its target audience and may negatively impact customer satisfaction and retention. To succeed and achieve its goals, we addressed these problems and found ways to improve its organic awareness and presence and the speed of its website.

Solution

ADGtal conducted an SEO audit for Care Continuum to identify any gaps in the company’s online presence. On-page SEO was supported with off-page SEO in order to establish dominance in search results. Special care was taken to automate the technical SEO aspects of the website to ensure that it was optimized for search engines. Additionally, the website design was modified and updated to align with the best practices recommended by Google. These efforts helped Care Continuum improve its organic awareness and presence, as well as the speed of its website, leading to increased customer satisfaction and retention.

Results